The Number 1 Source of Business for Real Estate Agents in 2023: Insights and Strategies

The Jennifer Bullock Team is your #1 choice for expert real estate services in Wilmington NC. We specialize in buying, selling, and leasing homes and offer creative solutions to fit your specific needs. Contact us today to get started!The real estate market is constantly evolving, and with it, the ways in which agents source and secure business. Technology, marketing strategies, and networking opportunities have all changed the game when it comes to attracting clients, generating leads, and nurturing long-term relationships. As we move into 2023 and beyond, we take a look at the number one source of business for real estate agents, as identified by industry experts. From live video broadcasts to client events, there is no shortage of creative ways agents can tap into their local markets and establish themselves as industry leaders. 

One of the key trends identified by real estate agents as a game-changer in 2023 is the use of live video broadcasts. Jennifer Bullock, a real estate agent based in Wilmington, NC, has seen a significant uptick in business by staying consistent with weekly live video broadcasts. These broadcasts have allowed her to connect with other real estate professionals around the country, learn and grow from each other, and most importantly, attract new clients. The key here is consistency – by showing up week after week with valuable content, Jennifer has established herself as a trustworthy and credible authority in her local market. 

That being said, there is no one-size-fits-all approach to sourcing business as a real estate agent. Toni Morrow, a realtor based in Texas, has found the most success through attending events such as conferences and conventions. These events provide networking opportunities and a chance to build up a huge referral source, which in turn generates new business. As Toni puts it, “My clients come from everywhere – friends, family, people I’ve met at conventions and conferences. Once you establish that trust and credibility, people are more likely to refer you to their friends and family.” 

Looking ahead to 2024, both Jennifer and Toni have identified additional strategies they plan to implement in order to bring in even more business. For Jennifer, this means partnering with a professional videographer to showcase her and her team throughout Wilmington NC. In addition to highlighting local restaurants, family-friendly activities, and downtown Wilmington, Jennifer plans to showcase all the surrounding beaches that make Wilmington such a desirable place to live. For Toni, 2024 is all about getting back to basics – client events, open houses, and community involvement. As she puts it, “It’s easy to get caught up in the latest trends and strategies, but at the end of the day, clients want to feel heard, valued, and appreciated. That’s what these personal touches are all about.” 

The common thread throughout all of these strategies is the importance of establishing trust and credibility with your clients. Whether it’s through weekly video broadcasts, networking events, or personal touches, real estate agents must be consistently present and engaged in order to attract and retain business. The most successful agents are those who truly understand their clients’ needs and are willing to go above and beyond to meet them. 

As we look ahead to 2023 and beyond, it is clear that real estate agents must be willing to adapt and innovate in order to stay competitive and relevant. Live video broadcasts, networking events, client engagement – these are all important strategies for sourcing business and building long-term relationships. However, the most important factor of all is trust. Whether you’re a seasoned agent with years of experience or just starting out in the industry, your ability to establish trust and credibility with your clients is what will ultimately determine your success. So go out there and get creative – and don’t forget to build those personal connections along the way.